Let’s talk about making decisions that truly move us forward. John Boyd, a renowned strategist, developed a simple but powerful framework called the OODA Loop—a tool used by leaders and organizations worldwide to navigate uncertainty and win. Here’s how it works:

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• Observe – Tune in, pay attention, and gather information with all your senses.

• Orient – Take time to process and analyze what you’ve discovered.

• Decide – Weigh your options, cut through the noise, and make a choice.

• Act – Move from pondering to purposeful action—implement your decision with intention.

 

This cycle has turned the tide in battles, propelled teams to victory, and helped countless organizations thrive. But here’s the catch: it only works if it’s grounded in truth—not fear or false assumptions. Companies like Kodak, Blockbuster, Nokia, and Sears once led their industries, but when decisions became tangled in denial or wishful thinking, progress stalled. The lesson? Truth is the engine of lasting success.

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It takes courage to confront our fears and say, “Not today.” It takes resilience to walk the less-traveled path while others rush by. And it takes a positive mindset to press onward, even when obstacles loom large. But truth-based decisions will always be your ticket to the next level.

So here’s your challenge for Day 4: Boldly insert truth into your own OODA Loop. Observe honestly, orient yourself toward reality, decide with clarity, and act with conviction. When you commit to this, get ready for new beginnings—because whatever things are true, these are the thoughts worth building your life upon.